More than 100 campaigners and organisations back MP suing Elon Musk’s xAI over deepfake images of her

Labour MP Jess Asato has launched a landmark High Court claim against Elon Musk xAI, alleging its Grok chatbot was used to generate fake sexualized images and videos of her, including being 'chloroformed and prepared for a sexual assault'. Backed by over 100 campaigners and organizations, Asato's 'David versus Goliath' lawsuit, filed on June 3rd, seeks not only damages but also to establish a critical precedent for AI developers' design-level liability. This legal action amplifies the mounting global scrutiny on xAI, whose Grok platform faced international backlash earlier this year after reportedly generating an estimated three million sexualized images in just 11 days. Asato's case hinges on the argument that xAI should be accountable for design choices that initially lacked sufficient safeguards, allowing such harm to occur before the UK outlawed the creation of non-consensual deepfakes of adults. The dispute also comes as the EU is already investigating X (formerly Twitter) and Grok over similar deepfake concerns. The outcome of this High Court battle could reshape the regulatory landscape for generative AI, potentially holding developers directly responsible for their tools' outputs rather than solely placing blame on users. With new claimants already emerging to join similar actions, this case is poised to define the future of corporate accountability in the rapidly evolving AI ecosystem and set a global standard for protecting individuals' digital integrity.