Tapestry's AI Revolution: Iconic Brands Drive Business Advantage Through Innovation

Tapestry, Inc., the fashion powerhouse behind Coach and Kate Spade New York, just wrapped its second annual Future Now AI Summit on August 7, 2026, showcasing how a deep culture of curiosity is rapidly turning AI experiments into real business gains. Over 20 cross-functional teams demonstrated live projects, from using AI to understand customer trends to revolutionizing design and store operations, highlighting a strategic push to embed artificial intelligence across its entire business. This isn't just about buzzwords; Tapestry's CEO, Joanne Crevoiserat, emphasizes that its people, empowered by AI, are the company's biggest competitive edge. The company has already rolled out AI in critical areas like speeding up design iterations for Coach and Kate Spade, optimizing supply chains, and personalizing marketing. They even secured a U.S. patent for 'Mira,' a proprietary AI platform that connects company data for lightning-fast decisions, moving beyond manual analysis that once took days. Looking ahead, Tapestry plans to deepen its AI integration, with ongoing training and continuous access to new tools helping teams discover even more ways to use this technology. Innovations like Generative AI for digital twin design, powered by tools like Adobe Firefly, are setting the stage for faster product development and reduced waste. The company is also using custom AI solutions like Tell Rexy and Ask Rexy, built on Amazon Web Services (AWS), to capture crucial feedback from thousands of store associates, paving the way for more informed decisions and a responsive business.