Apple raises MacBook, iPad prices in India by up to Rs 70,000: Check new prices of Macs, Apple TV, and HomePod

Apple has delivered a sticker shock to Indian consumers, hiking prices for its Mac devices, iPad, Apple TV, and HomePod lineup by up to a staggering Rs 1 lakh, with the M5 Max MacBook Pro seeing the biggest jump. This abrupt increase, effective immediately on June 26, 2026, isn't just about market dynamics; it's a direct fallout from the 'extraordinary surge' in global memory chip demand, primarily fueled by the booming AI data centre industry. This move makes Apple premium devices significantly less accessible in an already price-sensitive Indian market, where the base MacBook Pro now starts at Rs 2,39,900. Apple, typically known for absorbing component cost fluctuations, stated it could no longer do so, indicating the severity of the memory chip shortage, which has seen quarterly price increases of at least 50% since late 2025. While iPhones remain untouched for now, the price revisions also reflect the Indian Rupee 10.34% depreciation against the US Dollar over the past year, adding to the import burden for components. This pricing strategy forces Indian consumers to either tighten their belts, delay upgrades, or explore alternatives outside the Apple ecosystem. It also puts pressure on Apple to accelerate its 'Make in India' initiatives beyond iPhones for products like Mac devices and iPad, which currently seem more exposed to import costs and global supply chain challenges. Industry analysts are already warning that if memory chip costs continue their upward trajectory, even iPhone prices might eventually see a hike, marking a critical turning point for consumer electronics pricing globally.