Cresa Unveils Groundbreaking Water-Soluble Pads to Tackle India's Massive Sanitary Waste

Pune-based startup Cresa, founded in 2021, is set to launch India's first fully water-soluble sanitary pad, a game-changer in the country's severe sanitary waste crisis. This innovative product dissolves completely in normal water, building on their existing hot-water-soluble technology to offer a hassle-free and eco-friendly disposal method for millions. The move directly addresses the alarming statistic that India disposes of nearly 12 billion sanitary napkins annually, with most ending up in overflowing landfills and polluting water bodies. Conventional sanitary pads, often 90% plastic, can linger in the environment for up to 800 years, posing significant environmental and health risks, including microplastic contamination and dangers to sanitation workers. Cresa plant-based, chemical-free pads not only offer a rapid breakdown solution but also aim to destigmatize menstrual hygiene disposal by eliminating the need for traditional wrapping and collection. The company has already secured Indian patents for its flushable pads and a 'dissolving bin' technology for public restrooms, showcasing a comprehensive approach to the problem. The launch of this new product positions Cresa at the forefront of India's rapidly growing biodegradable sanitary pad market, projected to expand significantly in the coming years. The startup, which saw revenue jump to Rs 43 lakh in FY25, is actively seeking new investors and channel partners to scale its operations and impact. With strategic collaborations with corporate CSR programs and government agencies already underway, Cresa is poised to drive a national shift towards more sustainable menstrual hygiene practices.