Getty Images firma acuerdo multianual con OpenAI para ChatGPT

In a surprising pivot, visual content giant Getty Images has struck a multi-year display partnership with OpenAI, bringing its vast library of licensed photographs and other visuals into ChatGPT search and discovery experiences. Announced on June 21, 2026, the deal allows OpenAI to surface high-quality, attributed Getty content in response to user queries, significantly enhancing ChatGPT visual capabilities and aiming to make AI-powered search more trustworthy. This landmark agreement sent Getty's shares soaring by as much as 200% in premarket trading. This partnership marks a dramatic shift for Getty, which has historically been a fierce litigator against AI companies for alleged copyright infringement, most notably in its ongoing legal battle against Stability AI over unauthorized data scraping for model training. While the new agreement specifically allows for the display of Getty's content within ChatGPT, it explicitly excludes the use of these images for training OpenAI AI models. The move reflects a growing trend where AI developers seek legitimate, licensed content to power their platforms, providing content owners a new revenue stream and a path to influence ethical AI development, following a similar display deal Getty signed with Perplexity AI in October 2025. The implications are far-reaching: this deal could set a new precedent for how content creators and AI companies collaborate, balancing innovation with intellectual property rights. It may encourage other content licensors to pursue similar display partnerships, shaping the future of how visual content is integrated into AI-driven experiences. The focus now shifts to how effectively this collaboration will be monetized and whether it truly paves the way for a more ethically robust generative AI ecosystem that respects creator rights without stifling technological advancement.