Mao Meme Fallout: Chinese Giants Drop Mbappe Over 'Dictator' Joke

Football superstar Kylian Mbappe has been swiftly dropped by at least three major Chinese sponsors—dairy giant Mengniu, drinks firm Dongpeng, and cheese producer Milkground—after a viral video showed him jokingly referring to a meme of Chairman Mao Zedong as 'a Chinese dictator.' The rapid termination of these lucrative endorsement deals highlights China's extreme sensitivity around its historical figures and national pride, sending a strong warning to global celebrities. The controversy exploded across Chinese social media platforms like Weibo and Dongqiudi, where users widely condemned Mbappe's remarks as disrespectful and offensive to Chinese national sentiments. This backlash quickly prompted Mengniu and Dongpeng to issue statements emphasizing their 'zero-tolerance policy towards any behaviour that offends national sentiments,' leading to immediate contract cancellations. Beyond personal endorsements, the fallout has even impacted Spanish football, with reports indicating that Chinese state television, including CCTV, has suspended broadcasts of La Liga matches involving Mbappe. Mbappe has since issued an apology, acknowledging his 'ill-judged' comments and expressing deep respect for the Chinese people and their history. However, the incident serves as a stark reminder for international figures about the tightrope they walk in the vast and politically sensitive Chinese market. Brands and athletes alike will be watching closely to see if this affects Mbappe's long-term commercial appeal in Asia and how other global stars adjust their public comments to avoid similar missteps in the future.