Serena & Ohanian: Billion-Dollar Power Couple's Empire Expands Beyond Courts

Tennis icon Serena Williams and tech mogul Alexis Ohanian are rapidly expanding their joint and individual business empires, with Williams recently rebranding her investment firm to Starfire Ventures and Ohanian defending his women's track league, ATHLOS, from criticism. Their combined ventures now span a $111 million fund, a beauty brand in 685 Ulta stores, and significant ownership stakes in top women's sports teams, underscoring a powerful shift in athlete-entrepreneurship and impact investing. Williams' Starfire Ventures, formerly Serena Ventures, continues its mission to back underrepresented founders, boasting 16 'unicorn' companies in its portfolio and actively investing in health tech and other sectors as of 2026. Meanwhile, Ohanian's venture firm, Seven Seven Six, made six new investments this year, adding to its 142 portfolio companies. Beyond finance, their influence in women's sports is clear: Ohanian's Los Angeles Golf Club clinched the 2026 TGL Championship, and he invested in a Women's TGL franchise, further cementing their commitment to elevating female athletics. With Serena Williams making a selective return to tennis and Ohanian continuing to launch and champion women-focused sports initiatives, expect more strategic investments and public discourse around their impact. The success of WYN Beauty in Ulta stores and the growing valuation of Angel City FC signal a clear trend: these ventures are not just about profit, but also about shaping industries and empowering diverse voices, leaving a lasting mark on culture, technology, and sports.