Gen Z is choosing social media for career advice: Here’s what is actually happening behind the scroll
The career landscape for Gen Z is undergoing a seismic shift, with platforms like SkillTok and the AI-driven CareerGraph now serving as primary guidance counselors, eclipsing traditional advisors. This accelerating trend, driven by sophisticated social media algorithms, is pushing young professionals towards rapid, often impulsive career pivots and industry changes, frequently influenced by micro-credentials and monetized content creators. Labor departments globally are expressing concern over the proliferation of potentially misleading advice and its real-world economic consequences.












