Amazon Music widens India play beyond Prime amid audio streaming shakeout
The Indian audio streaming battle intensified today as Amazon Music unveiled a significant strategic pivot, launching a new three-tiered subscription model for the market: free, Prime-bundled, and a standalone "unlimited" tier. This aggressive move signals Amazon's intent to break beyond its existing Prime subscriber base and capture a substantial portion of India's burgeoning digital content audience, with an audacious goal of 100 million paid subscribers over the next decade.















