Kashmir's Tourism Boom vs. Environment: A Battle for the Valley's Future
Tourism leaders in Kashmir recently visited Lok Bhavan, the administrative hub, raising a serious alarm about the environmental damage threatening the very beauty that draws millions of visitors. Despite a record-breaking 2.3 crore tourist visits to Jammu and Kashmir in 2024, the region is now grappling with rapidly melting glaciers, widespread plastic pollution, and a surge in illegal construction, pushing its fragile ecosystem to a breaking point. This direct appeal highlights a critical turning point for the region, forcing a re-evaluation of its 'popularity price'.














